Website Developing Studio

 Did you know that over 70% of people will research a company on the web before deciding to buy or visit, yet 46% of small businesses in the U.S. don’t have a website? If you don’t have a site, people can’t research your company and determine if you’re a good fit for their needs. If you find yourself asking, “Do I need a website for my business?” we’ve got the answers you need. On this page, we’ll provide you with six reasons you need a website for your business and three tips for building your website. Keep reading or contact us at 888-256-9448 to speak with a strategist about our web design services, including our 30-day website design plans! Why you need a website: 6 compelling reasons If you don’t have a website for your business, you’ve probably asked yourself: Do I need a website? While it may seem like your company thrives without one, there are many reasons to have a website. Let’s look at six reasons to build a website for your business: People expect you to have one If you’re looking for the most straightforward answer to the question, “Do I need a website?” it’s this: People expect you to have one. With the growth of the digital age and ability to find information online, people assume that your business’s information is online, too. Your audience expects you to have an online presence, and just having a Facebook page isn’t going to cut it.

  You need a website because people expect you to have one. If someone searches for your business, they expect to find your site in the search results. Without a website, people will view your company as less professional and trustworthy and won’t feel comfortable becoming a client. So, if you’re asking, “Do I need a website for my business?” the answer is yes. You need a website because your target market expects you to have one so they can learn about your company and become customers. People search for you online Let’s imagine that two friends are together, having a cup of coffee and talking. The one friend, Marta, tells the other, Louise, about your business, as she visited the other day, and gives a glowing recommendation to visit your company. When Louise returns home, she decides to look up your organization to learn more. When she searches for your company’s name, she can’t find a website. She trusts her friend Marta, but she’s skeptical because she can’t find your site to learn more about your company. This scenario happens to companies that don’t have a website.

 You need a website for your business because people search for your business online. Whether a friend recommends you or they drive past your location, people will look up your company to learn more. Without a website, these potential customers can’t get valuable information, and as a result, won’t visit your store. Consider this fact, too: 93% of online experiences start with a search engine. Most people start their browsing sessions by searching. To help these searchers find your business in search results, you need a website for your brand to help guide those leads to your company. People want basic answers fast One of the most important reasons to have a website is that your leads want information fast. Do you find yourself overwhelmed with phone calls of people asking about your hours of operation, your specials, or how your business works? If so, it’s time to build a website for your brand.

 You save your company from answering basic questions when you provide the information on your site. A website stops you from answering questions like, “What time do you close?” or “What specials do you have today?” dozens of times a day. When you invest in building a website, you create an opportunity to provide all the essential information in one place. You post information like: Hours of operation Specials Products/services Prices Location Company background Contact information Take a second to think: How many people call your business related to the information above? If you find most inquiries surround these topics, you need a website for your business. A website lets you provide essential information to your audience fast, which creates more time for you to focus your energy on running your business and answering more complex questions.

  People use your website to engage with your business If you’re still asking the question, “Do I need a website for my business?” here’s another excellent reason to invest in building a website: Engagement. Engagement plays a critical role in turning leads into life-long customers. Over 63% of consumers use a company’s website to engage with the brand. In this digitally-run world, you must create a robust online presence to engage prospects and get them to become customers. Without a website, you’re missing these critical moments where you can turn leads into conversions. An informative and visually-appealing website goes a long way in helping your business attract prospects, delight them, and turn them into clients for your company.

  People want to do more than buy products online Many business owners ask themselves, “Do I need a website for my business?” and respond with “I don’t sell my products online, so there’s no point.” We’re here to squash that myth. A website isn’t just for ecommerce businesses — it’s for everyone. You don’t need to sell products online to have a website. Even if you sell products that are too big to plop into a virtual shopping cart, like construction equipment or building materials, a site still benefits your business. A website will attract prospects to your company. Why? People want to do more than buy products online. There are three main types of search queries on Google: Informational: Users conducting searches to learn about specific subjects or topics. Navigational: Users looking for a specific page or website. Transactional: Users searching with the intent to purchase products. Want to guess which type of search query is most popular on Google? It’s informational.People conduct dozens of searches every day, looking for information.

  Whether it’s asking a simple question like “How old is Betty White?” or something more in-depth like “How to build my credit score,” people conduct queries looking for information. Even if you don’t provide products online, you provide information. Whether it’s information about your business or content on topics in your industry, you have an excellent opportunity to educate your audience. When people feel informed, they’re more likely to convert. Since you provided the helpful information they needed, they’re more likely to choose your business when it comes time to convert because they trust you. Again, you don’t need to be an ecommerce business to have a website online. When created properly, a site will benefit any company by providing prospects with helpful information, which can grow brand awareness, trust, and more. People see you with your competition Do you know who isn’t asking the question, “Do I need a website for my business?” Your competitors — because they already have one. If you want to remain competitive, you need a website. Your competition is one of the most important reasons to have a site.

  Without a website for your business, people who search online will find and visit your competitor’s company instead. Did you know that 50% of users visit a store within a day of conducting a local search? That means, if you don’t have a website, these users are visiting your competitors instead. You’re missing an opportunity to attract new leads and drive them to your business. If you want to remain in competition with your competitors, you must invest in building a website for your business. It will help you establish an online presence among competing companies and drive more leads to your organization instead of the competition. How to make a website for your small-to-midsize business If you’re asking, “Do I need a website for my business?” and now answering “Yes,” it’s time to get started on building your business’s dream website. Check out these three quick tips for creating your dream website:

  Choose who’s going to develop it First, decide who will make your website. You have three options: Do it yourself Hire a freelancer Partner with a web design company So, which option is best for your business? That’s up to you to decide! If you’re looking to save money, you can build your website yourself. If you don’t have experience with web design, don’t put the pressure on yourself to try and create a website. It will cause you more stress trying to find the right design and add the correct elements to your site than if you hire a web design company. In the case that you don’t do it yourself, you can hire a freelance web designer.

  The biggest problem with freelancers is that you typically hire them for one-time needs, like building your design or updating your design. That means you still need someone to monitor your site for errors after the design is up, which comes at an extra cost to your business. If you want ongoing help with your website, a web design agency may fit your needs best. A web design agency will help you build a custom website unique to your business and help you monitor your design to ensure everything operates correctly. A potential downside of web design companies, however, is overpaying for services. If you hire a web design agency, you need to be proactive by researching web design costs and creating a realistic budget for your company. By setting a budget, you’ll know which web design companies will work well with your business. Additionally, a good web design company will offer transparent pricing and only provide you with the services you need, like . The right web design company will also respect your budget and deliver a website unique to your business.

  Pick your web design style One of the best reasons to have a website is that it creates an opportunity for you to showcase your unique brand. When you’re designing your website, you’ll want to choose your website’s design style. Establish your web design style by creating a brand style guide. Your style guide helps you stay consistent with web design and implement your brand’s unique style into your website. Stick to colors that reflect your brand. If you have a color scheme already, like on traditional marketing pieces, carry that style over to your website. Establish colors and styles for every aspect of your site, including: Website colors Font colors

  Font styles Image/video styles Copywriting style Whether you want a rustic or elegant brand identity, establish a brand look that works for your business. Use search engine optimization (SEO) Great web design goes beyond the visual aspects. You need a website that appears in search results and drives traffic to your page. With search engine optimization (SEO), you’ll help your beautifully designed site appear in more relevant search results. SEO helps people find you when they search online. From keyword integration to page speed optimization, SEO enables you to create a discoverable website that’s easy for your audience to browse. This strategy helps you compete with competitors too.

  If you’re using SEO, you’ll achieve better rankings in search results, which will allow you to outrank your competitors. You’ll drive more traffic to your website and earn more leads for your business. If you choose to outsource your website design, partner with an SEO web design agency. An SEO web design agency will know how to build a beautifully designed site and optimize it for search engines. To learn more about SEO, check out our guide, SEO From Start to Finish! We don’t want to tell you about the work we do, we want to SHOW you. View Our Portfolio WE’VE BUILT OVER 1,100 WEBSITES in a variety of industries.

  Do I need a website for my business? Yes! Your website is the heart of your online presence and all your digital marketing efforts. If you want to drive traffic and earn valuable leads, you must build a website that reflects your business and focuses on delivering an excellent experience for your audience. If you’re feeling overwhelmed with building your website, let take that weight off your shoulders. We’ve won dozens of web design awards and have a team of over 450 experts that will help you build your dream website. If your business has gotten this far without a website, you might be wondering: do I need a website for my business? What’s the point if my business is already successful without one? The short answer is that there has never been a better or more important time to invest in a website for your business. A website offers a wide variety of benefits for small businesses, and most of these benefits increase in value exponentially year over year, just like the Internet itself.

  Does your small #business need a #website? 10 reasons the answer is a resounding yes 🙌 CLICK TO TWEET Not convinced? We’ve collected ten of the biggest benefits your small business can receive from even a simple website. Ten reasons why you need a website for your small business A website makes you look professional 84% of today’s consumers think a website makes your business more credible than companies who only have social media profiles. Your website is also the perfect place to show off any professional certifications or awards your business has.

  Beyond that, having your own website lets you create a branded email address (e.g. dianna@yoursite.com) which adds a level of professionalism to all of your correspondence, especially if you’ve used a personal email address to conduct business up until now. In addition, some email marketing tools no longer allow users to send emails from personal addresses. This means that if you want to take advantage of the power of email marketing, you’ll need a business email account. Your website can attract new customers through Google You may be happy with the current size of your business, but every company experiences customer turnover. To encourage continued success, you need to attract new customers, and one of the best ways to do it is by making yourself more visible on Google. Social media networks are indexed on Google, and social media posts can be found with the search engine, but a website gives you access to many more tools and strategies for Search Engine Optimization (SEO). And SEO is the key to making your business appear on the front page of Google.

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  The phrase “search engine optimization” might be intimidating, but in practice, it’s fairly simple. You enter words and phrases related to your business into a keyword research tool, figure out which ones are getting the most traffic on Google, then build your content around those phrases. As a rule, each piece of content should be focused on a different keyword, so that as your list of content grows, your site is able to rank for more keywords. There are some excellent SEO plugins for WordPress that make it easy to do this, no previous training required. You can clearly showcase your products and services You can show potential customers what they’ll get when they work with you by displaying high-quality photography on your website. Take a look at how the UK restaurant Blackhouse has accomplished this on their website: The Blockhouse business needs a website to show pictures of its food You can also use your website design, along with the featured images, to give people a sense of what it feels like to enter your physical location. This works particularly well if your brand is closely tied to the “feel” of your location, like the Canadian restaurant Stormcrow Manor.

  The Stormcrown Manner need a website to give a feel for its decor Another thing you can do is publish important information about your products and services on your website to make sure you’re attracting the right customers. For example, if you run a restaurant, you might want to mark any items on your menu that are gluten-free so people with Celiac or other conditions that make gluten dangerous know they can eat in your establishment. You can display your best reviews and testimonials prominently on your website Displaying your best reviews and/or testimonials prominently on your website is a great way to establish social proof. This might come in the form of personal customer testimonials, like this review on the website of the non-profit organization STEAMLabs: Testimonials at the Steamlabs website If your business has appeared in articles from newspapers or popular local blogs, you can also feature those, as Stormcrow Manor has done below: Storm Crow manner publication list Publishing your best reviews on your website also serves the secondary purpose of creating a permanent archive. This means that even if third-party review sites close at some point in the future, you’ll still have access to your best reviews. A website can encourage customers to contact you

  A website is a great place to make your contact information easily available to potential customers. You can even publish your contact information in a header or footer so it appears on every single page. Snakes and Lattes, a small chain of board game cafes, has placed phone numbers for all four of their locations in their website footer: Snakes and Lattes displaying its various locations Modern website builders (more on those in a bit) also make it easy to create a contact form, which can protect your business email from spam. You can integrate your website with Google Maps so people can find you more easily A website lets you embed maps directly into your content. Some businesses, like STEAMLabs, have a map embedded directly onto their home page: Steamlabs embeds a Google Maps map An embedded map makes it easy for people who don’t spend a lot of time in your area to find your business. This is particularly great if you host events, as they might attract people who wouldn’t otherwise spend time in the neighborhood your business is in.

  Your website establishes your place in your industry As of 2021, 71% of small businesses have websites and 81% of customers research things online before they buy them. In other words, if your competitors are online and you’re not, those competitors get the first interactions with customers. Creating a website gives you a space to share what your business is about, establish your role in the industry, and connect with the customers who need you. A website is no longer intimidating to create and manage Modern website builders like Squarespace and Wix make it easy for you to build an attractive, mobile-friendly site without any knowledge of code. Even WordPress, the most popular way to make a website, has transitioned to a block editor: The WordPress block editor makes it easy to create a website for your small business In other words, it has never been simpler to create a functional, aesthetically pleasing website.

  How to make a website with WordPress 👈 A website ensures your success over the long term As of January 2021, almost 66 billion people (55% of the global population) used the Internet. In many countries, that number is much higher. In the US, for example, over 90% of people are online. Without a website, your business is invisible to these people. As we progress further into the digital era, your business will become invisible to everyone unless you invest in a website. So to stay competitive in this increasingly digital world, your business needs to get online. You can get all of these benefits without spending a fortune Building a website isn’t just easier than it used to be; it’s also more affordable. If you’re willing to follow a simple, non-technical DIY approach, you can build a website for under $100/year.

  WordPress, which again is the most popular way to build a website, is 100% free for the core software. If you add a free WordPress theme like Neve or Hestia and cheap website hosting, you can be up and running at a very low cost. Learn more about how much a website costs 👈 So, do I need a website for my business? The final verdict Hopefully, by now you’ve realized that the question isn’t “do I need a website for my business”, but “can I afford to not have a website in the digital era”. And the answer, if you want to continue thriving in the long term, is no. More and more, even staying afloat without a business website is impossible. Your customers are online, your competitors are online, and if you’re not there to intervene, your competitors and your customers will connect, leaving you in the lurch. Does your small #business need a #website? 10 reasons the answer is a resounding yes 🙌 CLICK TO TWEET If you’re ready to get started, check out our recommendation of great website builders for small businesses, or our simple, step-by-step tutorial on how to make a website with WordPress. Again, WordPress is the most popular way to build a website – it powers over one-third of all the websites on the Internet. It’s also affordable and accessible to non-technical users, which is a big part of why it’s so popular.

 Your small business needs a website. Here's how to build one. Building a small business website is important to inform your audience, explain your value proposition, boost brand recognition and drive sales. To build a business website, you first need to choose a domain name and secure web hosting. Then, optimize your website to improve your search engine rankings and drive traffic. Keep your website up to date and optimized for mobile devices. Also, ensure your site speed is adequate to improve your search engine rankings. This article is for small business owners looking to build a website or improve upon their existing website. It’s no longer feasible to run a business, even a brick-and-mortar one, without a web presence. Consumers turn to the internet for everything from product research to location and operating hours. Even just a simple, well-designed website can give you an edge in your field, and if you have products to sell, your site can open up new markets and expand your business cheaply and easily.

  Website design software has evolved to be easy for anyone to use. You don’t need to know coding to develop an attractive and functional site. No matter what program you use, you just need to follow some basic rules and tips to give your website a professional look, make it easy to find, and show your company in the best light. Here’s our step-by-step guide to creating a successful business website. Determine the primary purpose of your website. A business website generally serves as a space to provide general information about your company or a direct platform for e-commerce. Whether you create a simple website that tells a little about your company or a more complex e-commerce site, the most important thing you must do is say what your company does – on the homepage in plain terms. Don’t make customers root around to discover if your company can do what they need, warned Erin Pheil of website design company Followbright.

  Editor’s note: Looking for the right website design service for your business? Fill out the below questionnaire to have our vendor partners contact you about your needs. “Think about your specific user experience and the journey the user will go through as they navigate your site,” added Gabriel Shaoolian, CEO of website design and digital marketing agency Blue Fountain Media. “Whatever the fundamental goal of your website is or whatever the focus may be, users should be easily able to achieve it, and the goal itself should be reinforced as users navigate throughout your site.” If you don’t plan to accept payments (like Apple Pay) through your website, you won’t have as much work to do in setting it up. If you are a retailer or service provider and want to offer customers the option to pay online, you’ll need to use an external service to receive your payments, which we’ll discuss later in this article.

  Decide your domain name. Your domain name is one of the most important features of your website. It’s the URL you’ll share with your current and potential clients and promote on social media. Therefore, you want it to be descriptive and easy to remember and type in. Try to keep it short, and steer clear of abbreviations, acronyms, and numbers, if possible, to avoid customer confusion. You also need to decide your top-level domain, or TLD. This is the suffix at the end of your domain name, such as .com, .net or .biz. However, nontraditional TLD names have grown in recent years. These TLDs can be based on location, such as .nyc, or type of business, like .marketing, .agency or .law. While these can be descriptive, .com is still the main go-to. Read our article on choosing a nontraditional TLD for more information. Once you’ve selected your domain name, you’ll need to confirm its availability and purchase it through a domain registrar. These are some popular domain registrars: Domain.com Wix GoDaddy Squarespace

  As you select your new domain name, check copyrights to make sure you’re not infringing on anyone else’s protected name. If your preferred URL is already taken, you can call the company using it and ask to buy it from them or use a domain buying service from a company like GoDaddy, which will reach out to the owners of your desired domain name. This service costs around $70 per domain. TipTip: Your domain name is how users will find your website, so choose one related to your business or services. Choose a web host. Every website needs a host – a server where all its data is stored for the public to access at all times. Hosting your own website is probably too large an expense for your small business, so you’ll need to select an external host. Depending on your budget, you can choose from two different routes. A shared web host, the less-expensive option, means you’ll share a server with other sites. Dedicated hosting costs significantly more, but it means that you get your own private server and won’t have to compete with other sites that could drag down your speed. Some web builder platforms, such as Squarespace and Wix, include web hosting in their monthly packages. These are some options for web hosting services:

  Web hosting offers: 1&1 Ionos: This web hosting company is known for its cloud hosting and offers other cloud-based options such as servers and site backup. Plans and capabilities vary but pricing plans typically begin at $15 per month. A2 Hosting: A2 Hosting offers both shared and dedicated hosting options. New customers can acquire a Lite hosting plan, which is sufficient for some small businesses, for as little as $91 per month for the first year. DreamHost: DreamHost offers three hosting plans tailored for managed WordPress websites: DreamPress, DreamPress Plus and DreamPress Pro. Costs generally start at $195 per month. If you’re looking for free website hosting options, it’s important to remember that hosting a website is by no means free for the hosting company. Therefore, they may employ other methods, such as placing banner ads on your website, to compensate for the free hosting. When choosing a host, consider how well that host can answer questions about its server locations and reliability, said Jim Cowie, former chief scientist at cloud-based internet performance company Dyn.

  If you’re not convinced yet, and you’re curious about the advantages of websites over social media profiles, read on! Here are five ultimate reasons why you need a website in 202 TABLE OF CONTENTS Having a website makes you look professional and increases trust. Most people don’t trust a business without a good website. A clean, modern page that is regularly updated and pops up in search engines is an instant credibility boost. Potential customers will trust you more and have all the information they need in one place. In a digital age, we expect businesses to have a web presence. Even the smallest local business or organization needs a website–from a simple one page site for a mom and pop shop to a full website for a local church congregation. Anyone can easily create a Facebook page or an Instagram account with fake data, your name/handle, and the profiles may look identical to yours. So, a professional business website legitimizes your company in ways no other social media channels would.

  And if you don’t have a business and you’re considering creating a place for your portfolio, to show off your work, or something that represents yourself to send to recruiters when looking for a job – there’s not a more professional way to stand out from the crowd than having a personal website. Example of a professional-looking website template available in Website Builder Example of a professional-looking website template you can fully customize and launch in minutes with the Website Builder A business website will bring you more customers and increase conversions. Well-optimized websites can pop up on the first page of Google search attracting new customers that weren’t looking specifically for you but were just researching a topic. There’s a much bigger chance of someone ‘stumbling upon’ your website than a social media profile. Also, comparing you and any competing business or offer is easier when all the parties involved have a pro website. If you invest in Google Ads or Facebook Ads, you can direct the traffic straightway to your website. On the page, your leads will have all the details to make an informed purchase, and a call-to-action to motivate them. Pages with built-in popup forms and web push notifications encourage website visitors to stay in touch and come back. Adding contact forms and chats to a website. Adding contact forms and a live chat to a website. A website is available 24/7, every day of the year, from anywhere around the globe – that makes your business stay on customer’s minds even after business hours. Websites broaden your reach, and promote you without a break.

  Creating your own website is much easier and less expensive than you expect. If you believe that to create a stunning website, you need to be a tech-savvy expert of web design, or have a team of engineers and a professional web designer on speed dial – I’m happy to say – you’re wrong! Creating websites has never been easier, and there’s no coding required. If you choose a website builder, like the one from , you can choose a domain (which will be registered and configured for you), pick a professionally designed, mobile-friendly, and device-optimized website template that suits your needs, and head to a drag-and-drop editor. All you need to have beforehand is good copy. But wait, there’s an even easier way. You can use AI to create an amazing website in an instant! You answer a few simple questions about your needs, and you have an AI-created personalized website. All for free.

  CREATE A FREE WEBSITE Or try our AI builder here. As for the costs, if you choose , you can have a website along with essential email marketing features, all completely free. Plus, you get limited-time access to our premium features such as automation, autoresponders, funnels, chats, and more for as little as $15 a month. Learn How to Build a Website from Scratch in 9 Easy Steps. A website gives you full control over the medium. There are two sides to this reason. The first is your freedom of expression on a website. You can’t customize your social media presence to the same extent. All your assets have to be the same format as everybody else’s. If you really want to stand out, a website is the answer. The absolute design freedom gives you an opportunity to present your brand in a unique way and showcase its voice and personality. The control over your image on a webpage isn’t only about the graphics and layout. You decide what to put out there, so if you have any cool online reviews, customer testimonials, videos, etc., they can all share the space on your site.

  If you have a gallery or a portfolio, this is also a chance to display it in a creative way. You can redesign and change anything on a website any time you want. Designing a professional website. Designing using pre-made website templates. The other side of ‘full control’ is that a webpage is your owned media. You don’t have to follow the ever-changing rules of social platforms, and while the platforms themselves come and go (remember MySpace?) your website can stay in business forever. Also, any Internet user can engage with your website without creating an account. Read more related content: Best website ideas for 2022

  How to create an effective about us page 25 inspiring one-page website examples Facebook business page vs. website: what to choose Websites are the center of all marketing efforts. A website can be the first place where potential customers interact with you and learn about your business. It can also be where they land on last, to make a purchase, because they were redirected from an email, a Facebook ad or an Instagram post. Maybe they want to receive your emails, and that’s why they visit your site – to sign up. Someone driving by your facilities clicks the pin on Google Maps, which directs them to your website with pricing or menu. They might have typed your URL into their browser from a physical business card. Or, after watching your YouTube video they ‘clicked the link in the description below’ to get a coupon code for your new online course.

  All your marketing efforts, no matter if your business is operating online or offline, should sprout from and lead to your own, stunning and informative webpage. Campaigns are also easier to manage when everything is interconnected and the common denominator is a website. So, having a website is a priority and the first step to success. (And not to toot our own horn too much, but has just launched an amazing Website Builder tool, so you can build, grow, and manage your business online using all the essential digital marketing tools from one account.) Now you know I hope these five simple reasons cleared your doubts about creating a professional website for your business. If you don’t have even a basic website you’re missing out on a massive opportunity to increase your good online reputation. The sooner you create one, the more customers will trust your brand. This is a simple and inexpensive way to increase your revenue, boost your company’s credibility and establish your place in the industry. If you’re no longer questioning the benefits of websites and want to make one for yourself, click the button below to learn more about our Free Website Builder.

  Website development is a catch-all term for the work that goes into building a website. This includes everything from markup and coding to scripting, network configuration, and CMS development. While web development typically refers to web markup and coding, website development includes all related development tasks, such as client-side scripting, server-side scripting, server and network security configuration, eCommerce development, and content management system (CMS) development. Download Now: Free Intro Guide to HTML & CSS In this guide, we’ll cover the basics of web development, the process of creating a website, and additional resources for those who want to learn more about development — or become a developer themselves. Keep reading to dive into website development or use the chapter links to jump around the guide. Web Development Basics Types of Web Development The Web Development Process

  Web Development Resources Why is web development important? The Internet isn’t going anywhere. In fact, it’s become a portal and primary method of research, connection, education, and entertainment in the world. As of 2021, there were 66 billion global Internet users — more than half the world’s population. Given the rapidly-increasing number of Internet users, it’s no surprise that web development is a rapidly expanding industry. Between now and 2030, the employment of web developers is expected to grow by 13%, much faster than most other technology careers. See why thousands of customers use CMS Hub to build an optimized website that integrates with their CRM data and full marketing suite. In the next section, we’ll tackle web development basics with answers to some common questions. Web Development Basics

  What is a website? What is an IP address? What does HTTP mean? What is coding? What does front-end mean? What does back-end mean? What is a CMS? What is cybersecurity? Now that we've defined web development, let’s review some web development basics. What is a website? Websites are files stored on servers, which are computers that host (fancy term for “store files for”) websites. These servers are connected to a giant network called the Internet. Browsers are computer programs that load websites via your Internet connection, such as Google Chrome or Internet Explorer, while the computers used to access these websites are known as “clients”.

  What is an IP address? To access a website, you need to know its Internet Protocol (IP) address. An IP address is a unique string of numbers. Each device has an IP address to distinguish itself from the billions of websites and devices connected via the Internet. The IP address for is 10124 You can find any website’s IP address by visiting a site like Site 24x7 or by using Command Prompt on Windows or Network Utility > Traceroute on MacBooks.Traceroute in Network Utility on Mac To find your device’s IP address, you can also type “what’s my IP address” into your search browser. While you can access a website using its IP address, most Internet users prefer to use domain names or by going through search engines. What does HTTP mean? HyperText Transfer Protocol (HTTP) connects you and your website request to the remote server that houses all website data. It’s a set of rules (a protocol) that defines how messages should be sent over the Internet. It allows you to jump between site pages and websites.

  When you type a website into your web browser or search for something through a search engine, HTTP provides a framework so that the client (computer) and server can speak the same language when they make requests and responses to each other over the Internet. It’s essentially the translator between you and the Internet — it reads your website request, reads the code sent back from the server, and translates it for you in the form of a website. What is coding? Coding refers to writing code for servers and applications using programming languages. They’re called “languages” because they include vocabulary and grammatical rules for communicating with computers. They also include special commands, abbreviations, and punctuation that can only be read by devices and programs. All software is written by at least one coding language, but languages vary based on platform, operating system, and style. All languages fall into one of two categories: front-end and back-end.

  What does front-end mean? Front-end (or client-side) is the side of a website or software that you see and interact with as an Internet user. When website information is transferred from a server to a browser, front-end coding languages allow the website to function without having to continually “communicate” with the Internet. Front-end code allows users to interact with a website and play videos, expand or minimize images, highlight text, and more. Web developers who work on front-end coding work on client-side development. What does back-end mean? Back-end (or server-side) is the side that you don’t see when you use the Internet. It’s the digital infrastructure, and to non-developers, it looks like a bunch of numbers, letters, and symbols. There are more back-end coding languages than front-end languages. That’s because browsers — at the front-end — only understand HTML, CSS, and JavaScript, but a server — at the back-end — can be configured to understand pretty much any language.

  What is a CMS? A content management system (CMS) is a web application or a series of programs used to create and manage web content. (Note: CMSs aren’t the same as site builders, like Squarespace or Wix.) See why thousands of customers use CMS Hub to build an optimized website that integrates with their CRM data and full marketing suite. While not required to build a website, using a CMS makes things easier. It provides the building blocks (like plugins and add-ons) and lets you create the structure with your code. CMSs are often used for e-commerce and blogging, but they’re useful for all types of websites. What is cybersecurity? There are always malicious actors looking to find vulnerabilities in websites to expose private information, steal data, and crash servers. Cybersecurity is the practice of securing data, networks, and computers from these threats.

  The methods used by hackers are constantly evolving, as are the security measures taken to defend against them. Failing to understand how your site could be targeted could result in disaster. As a result, a basic understanding of cybersecurity best practices is critical for effective web development. You should also carry out security audits on a consistent basis. Next, let’s take a look at the types of web development a developer could specialize in. Types of Web Development Front-end Development Back-end Development Full Stack Development Website Development Desktop Development

  Mobile Development Game Development Embedded Development Security Development Whether you’re looking to hire a web developer or become one, you should understand the different types of web development that developers can master. These different types of web development primarily refer to the different sectors of the profession in which web developers can work. Some of these distinctions overlap, and web developers will often master multiple types of web development. Front-end Development

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  Front-end developers work on the client- or user-facing side of websites, programs, and software — in other words, what users see. They design and develop the visual aspects, including the layout, navigation, graphics, and other aesthetics. The main job of these developers is to build interfaces that help users reach their goals, which is why they also often have a hand in the user experience aspect of their projects. Back-end Development If the front-end is what users see, the back-end is what they don’t. Back-end web developers work on the servers of websites, programs, and software to make sure everything works properly behind-the-scenes. These developers work with systems like servers, operating systems, APIs, and databases and manage the code for security, content, and site architecture. They collaborate with front-end developers to bring their products to users. Full Stack Development Full stack developers work in both the front-end and back-end sides of a website. They can create a website, application, or software program from start to finish. “Stack” refers to the different technologies that handle different functionalities on the same website, like the server, interface, etc.

  Because full-stack developers require years in the field to build the necessary experience, this role is often sought after. Their all-around knowledge helps them optimize performance, catch issues before they occur, and help team members to understand different parts of a web service. Website Development Website developers can be front-end, back-end, or full-stack developers. However, these professionals specialize in building websites, as opposed to mobile applications, desktop software, or video games. Desktop Development Desktop developers specialize in building software applications that run locally on your device, rather than over the Internet in the web browser. Sometimes the skillset of these developers overlaps with that of web developers if an application can run both online and off.

  Mobile Development Mobile developers build applications for mobile devices such as smartphones or tablets. Mobile apps operate much differently than other websites and software programs, thus requiring a separate set of development skills and knowledge of specialized programming languages. Game Development Game developers specialize in writing code for video games, including console games (Xbox, PlayStation, etc.), PC games, and mobile games — which means this specialty overlaps somewhat with mobile development. Embedded Development Embedded developers work with all hardware that isn't a computer (or, at least, what most of us imagine as “computers,” with a keyboard and screen). This includes electronic interfaces, consumer devices, IoT devices, real-time systems, and more. With a recent rise in interconnected devices as seen with smart appliances, Bluetooth technologies, and virtual assistants, embedded development is becoming an in-demand practice.

  Security Development Security developers establish methods and procedures for the security of a software program or website. These developers typically work as ethical hackers, trying to “break” websites to expose vulnerabilities without intending harm. They also build systems that discover and eradicate security risks. Now, let's dive into the web development process. The Website Development Process The process of creating a website isn’t as easy as 1-2- Each development path is different based on the type of website, programming languages, and resources. The following section serves as a brief overview of the web development process and a short introduction to the most common languages and CMS options.

  Form a plan. Before laying pen to paper or hands to keyboard, it's vital to first connect with teams and personnel across your organization to develop a plan for your website. Here are some questions to consider before your first site draft: What is the goal of your website? Who is your audience, and what do you want them to do on your website? What type of website are you building? (e.g. basic informational, membership, online store) What content are you aiming to publish, and at what volume? What’s the purpose of this content?

  How will you structure your website for the best navigational experience? What’s your budget? Answering the questions requires interfacing with your web development, marketing, and financial teams to determine your priorities and make informed decisions. Put simply? It’s much easier to create a roadmap at the beginning of the process than reverting your progress at a roadblock. Create a wireframe. All good websites start with a blueprint. Developers call this a wireframe. It doesn’t have to be an official document; it’s simply a vision for your site that’ll give both you and your developer(s) direction and a place to start. You can draw it on a whiteboard or use a tool like Invision, Slickplan, or Mindnode. website development: wireframeWireframes are strictly visual tools that will help you understand where text and images will go on individual webpages. You can use blank boxes and “dummy text” to get an idea of how your content will show up on the front-end. Work with your developer to create wireframes so that they have an idea of what you’re picturing.

  Draft up a sitemap. Next, it’s time to create a sitemap (not to be confused with sitemap.XML, which is an XML file that helps search engines crawl and find your site). Just like a business plan gives a potential investor insight into your goals and deliverables, a sitemap gives a developer the information needed to meet your vision. You can create your sitemap on your own or work with your developer(s). Here are a few questions to ask yourself when planning your site: What individual pages do you want? What content will be on those pages? How can you organize those pages into categories? What is the hierarchy of pages on your site? How will the pages link together?

  What pages and categories are essential to your site and user experience? Which pages or categories could be removed or combined? Again, it’s a good idea to consult with other teams within your organization. If you have an SEO and/or content strategy team, their input will be critical in the linking structure and categorizing of your pages. Write your website code. The next step in the web development process is writing the code. Developers will use different coding languages for the front-end and back-end of websites, as well as for different functionalities of the site (such as design, interactivity, etc). These different languages work together to build and run your site. Let’s start with the most commonly-used languages. HTML

  HyperText Markup Language (HTML) has been used since the 1990s. It’s the foundation of all websites and represents the bare minimum of what’s needed to create a website. While it’s possible to create a website with only HTML, it wouldn’t look particularly attractive. Below is the HTML code for a basic Bootstrap button. Languages like CSS and JavaScript enhance and modify the basic site structure built by HTML codes. HTML5 is the most recent version and supports cross-platform browser functionality, making it popular in mobile application development. CSS

  Cascading Style Sheets (CSS) was developed in the late 1990s. It adds design elements like typography, colors, and layouts to websites to improve the overall “look” of websites. CSS allows developers to transform your website to match the aesthetic you envisioned for your site, and like HTML5, CSS is compatible with all browsers. Here's a code snippet for customizing the jumbotron element in Bootstrap CSS. .jumbotron { background: #27a967; color: white; text-align: center; } .jumbotron p { color: white; font-size: 26px; } JavaScript JavaScript is the cherry-on-top of coding languages. Created in the mid-90s, JavaScript is used to add functionality to websites. Developers use it to add animations, automate tasks within certain pages, and add interactive features that enhance user experience.

  JavaScript is rapidly evolving. Once considered a “toy” language, JavaScript is now the most widely used coding language in the world. With the help of Node.Js, it’s now a back-end coding language. It’s the first language to be understood by browsers, and some have even discussed applying machine learning to it, too. Below is a JavaScript code snippet for automatically opening links in a new window in WordPress. JavaScript code snippet example HTML, CSS, JavaScript are the “big three” of web development. Almost every website uses them in some capacity. There are plenty of others, such as server-side languages like Java, C++, Python, and SQL, but understanding these three is foundational to your website development knowledge. Build the back-end of your website. Writing code might be one of the more complicated parts of web development, but it’s hardly the only component. You also have to build your back-end and front-end site structures and design.

  Let’s start with the back-end. The back-end handles the data that enables the functionality on the front-end. For example, Facebook's back-end stores my photos, so that the front-end can then allow others to look at them. It’s made up of two key components: Databases, which are responsible for storing, organizing, and processing data so that it’s retrievable by server requests. Servers, which are the hardware and software that make up your computer. Servers are responsible for sending, processing, and receiving data requests. They’re the intermediary between the database and the client/browser. The browser will, in effect, tell the server "I need this information", and the server will know how to get that information from the database and send it to the client. These components work together to build the foundation for each website. As for building your website, backend developers will establish three things.